German industry leader will assist The PR Trust with expanding its European programs
NEW YORK: The PR Trust has appointed Andreas Fischer Appelt, Chairman of German communications group fischerAppelt AG, to its Global Board of Governors. FischerAppelt AG is one of Europe’s largest communications groups with multiple offices in Germany, the Middle East, the US and Asia. The PR Trust provides young professionals with development opportunities through mentorships and education outreach programs that emphasise the role of communications in education, health, and civil society.
“The addition of Andreas to our Global Board will provide The PR Trust with additional strategic insight as we establish links between communication specialists around the world and young people entering the communications profession,” said Allard W. van Veen, Founder of The PR Trust. He added that Fischer Appelt will add a broad understanding of the fast-paced changes in the communications industry and its increasing number of platforms.
“I am excited about assisting The PR Trust and, especially the young professionals it serves,” said Andreas Fischer Appelt, whose Agency Group is known for its in-depth expertise with creative content strategies and implementation plans. FischerAppelt AG, known as the Creative Content Group, has a team of more than four hundred staff in the fields of public relations, design, advertising, live marketing, digital communications and film.
The PR Trust recently launched a global call for experienced industry mentors for its Mentor Program in Global Communications. The Global Communications Mentorship facilitates the personal and professional growth of young professionals in developing countries through relationship building with experienced industry mentors. The Program is designed for senior undergraduate and graduate students in any discipline who wish to pursue communications and public relations as a career.
“The PR Trust is looking for experienced professionals who are passionate about sharing their expertise,” said tobias c. van Veen, Executive Director of The PR Trust. He added that becoming a PR Trust Mentor provides a unique opportunity to develop relationships with up-and-coming communications talent in the developing world.
About The PR Trust
Founded in 2014, The PR Trust promotes the value of communications for social and economic development by supporting learning opportunities worldwide. We provide young professionals with development opportunities through mentorships and education outreach programs that emphasise the role of communications in education, health, and civil society. The PR Trust offers learning opportunities, exposure to applied communications skills, and assistance with entering the communications profession. The PR Trust is a not-for-profit, tax-exempt organization based in the United States. The Governors of the PR Trust are its Founder and Chair Allard W. van Veen (Canada), Richard Tsang (Hong Kong), Andreas Fischer-Appelt (Germany) and Madan Bahal (India).
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