Ngai Wing Ting won for her campaign “Less is More,” which “encourages people to change the way they use AI” through a Green AI label plan that promotes responsible use and energy transparency.
(17th March 2025, HONG KONG) – Strategic Public Relations Group (SPRG) and the Future Communicators Foundation (FCF) are proud to award Ngai Wing Ting with the 2025 SPRG Future Communicators Foundation Scholarship. Thanks to the financial support of SPRG, the HK$20,000 FCF Scholarship is awarded annually to senior undergraduates in the School of Journalism and Communication at The Chinese University of Hong Kong (CUHK). Along with the reward, FCF Scholarship winners receive a one-hour mentor meeting with a senior executive at SPRG. Ngai Wing Ting won for her campaign “Less is More: AI Driven by Intelligence, Elevated by Care,” which proposes a “Green AI” label plan to promote responsible use and sustainable energy.
The SPRG FCF Scholarship is focused around a yearly theme addressing PR strategies for sustainability and social justice, with the 2025 theme focusing on “Developing Sustainable AI in Hong Kong.” Students were tasked with designing an inventive communications campaign that builds awarenessof AI’s climate impacts, encouraging sustainable use and fostering potential for AI to support Hong in tackling societal issues.
“We warmly congratulate Ngai Wing Ting for her thoughtful campaign on sustainable AI,” says Richard Tsang, Founder and Chairman of SPRG. “Ngai’s vision reflects both creativity and responsibility, reminding us that innovation must always be guided by transparency and care for our shared future,” says Tsang. “At SPRG, we are deeply committed to nurturing the next generation of communications leaders, and it is a privilege to support young talent who bring creativity and responsibility to the future of our industry,” he adds.
Ngai Wing Ting won for her campaign “Less is More: AI Driven by Intelligence, Elevated by Care.” The campaign “encourages people to change the way they use AI” by developing sustainable user behaviours along with encouraging AI energy transparency in the technology sector. “Stop Saying Hello to AI,” an informative exhibition on sustainable AI use, is aimed at University audiences. “Smart Us, Smarter AI, Smartest City,” an online course free to the public, offers a “free e-book” to “teach users how to issue clear commands.” The “Green AI Label Plan,” similar to initiatives identifying ecologically safer products, guides “technology companies to actively disclose amounts of AI energy use and carbon emissions.” While the public is encouraged to “Stop Saying ‘Hello’ to AI,” technology companies are encouraged to adopt sustainable energy practices to receive the Green AI label certification.
“I would like to express my sincere thanks to the Future Communicators Foundation and SPRG,” says Ngai Wing Ting. “The SPRG FCF Scholarship has not only deepened my understanding of climate issues but brought me closer to the critical intersection of sustainability and technology,” says Ngai.
“The Less is More campaign aims to encourage the public to use AI responsibly, while calling on technology companies to be transparent about their AI energy use and carbon emissions,” says Ngai Wing Ting. “Through openness and responsibility, we can develop sustainable AI in Hong Kong and minimise the harmful effects it may bring,” says Ngai.
“For me, generative AI acts as a powerful approach to help us address long-term challenges and make our lives more convenient,” adds Ngai. “However, everything comes at a cost—overusing AI will inevitably damage our beautiful planet by consuming scarce resources. Therefore, we should bear in mind that AI is not human—it doesn’t ‘think,’ it calculates. We have to use it smartly so that we can do more with less,” says Ngai.
“Sustainability is one of the most pressing topics in today’s society,” adds Allard W. van Veen, Founder of the Future Communicators Foundation. “We hope that the FCF Scholarship will help to develop students’ social conscience and encourage them to make an impact, in terms of promoting a more fair and sustainable world.”
About Strategic Public Relations Group (“SPRG”)
Established in 1995 as an investor relations specialist in Hong Kong, SPRG has grown to become an integrated PR group that prides itself on providing holistic communications services to local and international clients in APAC. SPRG has 250 professionals working from eight locations across the region. With affiliates around the world and PROI Worldwide partners, SPRG can help clients access over 165 cities globally. Visit www.sprg.asia for more information.
